Google Ventures' design team started Product Design Sprint, which is a 5-phase exercise (now 6-phase) with the goal to arrive with a validated solution before jumping to an expensive build.
The sprints are a good starting point when starting a new product idea, product workflow or feature. It also works well in solving problems with the existing product.
Product design sprints are test-driven design.
A Product Design Sprint is a technique to quickly design, prototype, and test the viability of an idea, product, or feature. The design sprint consists of 5 phases (typically days), starting with design thinking and ending with a user-tested prototype.
Thoughtbot
Day ONE for the Product Design Sprint is about gathering all existing information/knowledge about the idea, the product or the feature requests and the problems circling behind those requests in order to properly formulate our assumptions. This stage would help us understand the riskiest knowledge gaps and validate or invalidate our riskiest assumptions.
Goal
The goal to is develop a common understanding of the working context including the problem, the business, the customer, the value proposition, and how success is measured.
At the end of this phase, we also aim to identify some of our biggest risks and started to make plans on how to reduce them.
Activities
Deliverables
Day TWO for the Product Design Sprint is all about exploring potential solutions that meet the users' needs, requests or requirements. The team must have insightful solutions based from different perspectives in order to decide which approach best solves the problem (Take into consideration the time, budget, technical capacity, etc.).
This phase is also where we start eliminating as many of these options as possible.
Goal
Generate many insights and potential solutions, options and alternatives to our customer’s problems.
At the end of this phase, we want to be more confident on the solutions we choose because we have explored so many alternatives prior to our decision.
Activities
Deliverables
Day THREE for the Product Design Sprint is all about eliminating the unfeasible alternative solutions and arrive at the conclusion on the best solution. This will be the guide or the reference for the prototype we will produce in Phase 4.
This phase would also be worthwhile if we can gather insights from the cuctomer-facing team (i.e. sales, support) and technical perspective from the development team in order to guide us on deciding the best solution to implement that answers our business goals at the same time, fits in our technology stack making it sure we don't stumble upon miscommunication, uncertainty and challenges.
Goal
The goal is decide on the best solution to take that is already validated, free from uncertainties and technical challenges.
Activities
Deliverables
Day FOUR for the Product Design Sprint is all about producing a prototype. A prototype is a very low cost way of gaining valuable insights about what the product or feature needs to be. During this stage, we would know what works or not so we will be confident that we invest on the right solution for more permanent implementation for product development.
Goal
Build a prototype that can we can test to our existing or potential customers.
Activities
Deliverables
Day FIVE for the Product Design Sprint is all about testing the prototype we produced on Phase 4 with existing or potential customers.
Goal
Test the prototype.
Activities
Deliverables
Most people make the mistake of thinking design is what it looks like. People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. Steve Jobs